A Letter From the Founder

I HAVE FILLED THESE RAILS FOR YEARS WITHOUT EVER KEEPING ANYTHING BACK FOR MYSELF. THIS FALL I FINALLY DID.

A floral hooded jacket with a soft lining, easy zip front, and the kind of comfortable everyday feel that makes cool-weather dressing much simpler.

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by heather· founder of heather's wardrobe, montana

Posted October 2026 · 6 min read
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A happy customer sent me this photo.

I am sixty-two, and almost everything on these rails is navy, cream or grey. That is what the women who come in here reach for, and for years I have ordered accordingly.

 

So a floral jacket was not the safe order. When the sample arrived in August I left it in the box for two days, because I was fairly sure I knew what my customers would say.

 

Then I hung the Magnolia | Floral Fleece Jacket on the rail, and all week it kept catching my eye from across the room. The print is soft rather than loud, and the lining is exactly what I would reach for on a cold morning. I ordered it against my own rule, and then I quietly kept one back for myself.

 

Here are five little things that made me order it.

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THE PRINT IS WHY I TOOK THE RISK ON IT

Pink blooms and blue-green leaves on a cream background. It reads more like an old botanical drawing than a floral jacket, which is exactly why it works on a woman who would rather not be announced when she walks in.

"I am not a floral person and I bought it anyway. It is softer in real life than on the screen."

Carol R., Asheville NC
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THE LINING IS THE FIRST THING I CHECK

This is the part I always check first. A jacket can look lovely and still feel like nothing on a cold morning. This one is lined through the body, the sleeves and the hood, so putting it on feels like a blanket that happens to look nice.

"The hood is lined too. I did not expect that, and now I will not buy a hood without it."

Janet S., Cedar Falls IA
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I HAVE SENT JACKETS BACK OVER THE POCKETS

Deep enough for a phone and a set of keys, set at a height where your hands actually rest. I have sent jackets back over this, and I will again.

"Real pockets, not the little slits they put on most of them. My phone does not fall out."

Linda K., Prescott AZ
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NOTHING TO LINE UP, NOTHING TO TIE

No buttons to line up, no belt to tie. You put it on over whatever you were already wearing, pull the zip, and you are out of the door.

"I wore it to my granddaughter’s school concert and two women asked me where it was from. Nobody has asked me that in years."

Patricia L., Traverse City MI
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I WILL NOT STOCK A PIECE THAT RUNS OUT OF SIZES

I will not stock a piece that runs out of sizes at the point where it starts to matter. All three colours run from 4-6 through to 20. The Magnolia is cut the same in an 18 as it is in a small, and it falls open and straight instead of pulling across the middle.

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THE MAGNOLIA, AGAINST THE JACKETS YOU HAVE BEEN BUYING

The usual casual jacket

The Magnolia

The look

Plain, and the same as last year

A soft botanical print with personality

The inside

Thin lining, or none in the hood

Lined throughout, hood included

The warmth

Warm but bulky, or light but cold

Warm without the weight

The pockets

For decoration only

Deep enough for a phone and keys

The sizes

Thin out above an XL

Every colour from 4-6 to 20

THE USUAL CASUAL JACKET

Pulls across the middle

Thin lining, cold by ten

No pockets, or too shallow

Stops at the waist

Loud or cheap-looking print

THE MAGNOLIA 

Falls open and straight

Lined through, hood included

Deep pockets that hold a phone

Long enough over the hip

A soft botanical print, noticed for good reasons

WHY IT IS IN THE FALL SALE

I always enjoy a good boutique sale myself, so I will tell you plainly why this one is on. The new collection lands in a few weeks and there is no room for both, so everything still on the rail has to go.

 

The Magnolia | Floral Fleece Jacket is now $79.95, down from $265.95. That's a saving of a saving of $186.00 against the compare-at price, for as long as the old rail is still full.

 

There is a second reason, and it matters more to me. Two winters ago this shop came close to closing for good, and the women who kept walking through that door are the reason it did not. They never asked for anything in return. A sale is the only thank you I know how to give, so I made it a real one: seventy percent off, not five.

MAGNOLIA | FLORAL FLEECE JACKET

4.8 / 5 from 1100+ reviews

$265.95

$79.95

Soft botanical print on a cream base

Lined throughout, hood included

Three colours: Cream Rose, Dark Blue, Cream Amber

Zip front, deep pockets

Sizes 4-6 (S) through 20 (5XL)

The Magnolia · $79.95 · Choose your size

Our Fall Sale ends tonight.

Buy 2 get 10%, buy 3 get 15%, buy 4 get an extra 20% off. When it's gone, it's gone.

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30-Day Returns

Money-back guarantee

From Montana

Packed by hand

I kept one back for myself, which I am not supposed to do. It hangs by my door now and it is the thing I reach for without thinking about it.

 

This Magnolia jacket has exactly that sort of charm. The floral print softens the look, and the lining makes it feel warm and inviting.

 

The rail empties in whatever order people choose, not in the order I would like. Three colours, and the middle sizes always go first.

— Heather · Montana

This is a personal letter from the founder of Heather's Wardrobe. · Heather's Wardrobe · Timeless Women’s Fashion · Free Shipping · 30-Day Money-Back Guarantee.